My sister E knows what a big Birchbox fan I am, so since she lives in NYC she decided to swing by the Birchbox store and make me a BB for my birthday. I was super excited to hear about her experience and see what she picked out for me!
Obviously I haven’t been to the store myself, so I can only go by E’s experience. There is a section of the store where, for $15, you get to customize your own box. There are five separate sections, each with 3-5 choices according to E. She was a little annoyed because there was a fragrance section and she would have preferred to not include a fragrance in the box.
Here is what she chose:
Folle de Joie eau de parfum.
I am very particular about my perfume. I like interesting, unusual perfumes and typically stay away from anything in the department stores because they all smell the same to me. For that reason, I wasn’t excited to see a perfume sample in my box. This actually isn’t bad though. It has a mustiness to it that makes it a little warmer and tones down the perfumey smell. I wouldn’t buy a full size but I will wear this until the sample runs out.
Juice Beauty Green Apple Peel Sensitive.
I haven’t tried this yet but I am excited to. Peels always interest me and I like Juice Beauty. This is a pretty small sample though. I would say two uses.
Frederick Fekkai Brilliant Glossing Conditioner.
This is a great sized sample. Again, another one I haven’t gotten to yet but I will definitely use it!
Stila Lip Glaze in Shortcake.
Stila Lip Glaze isn’t my favorite because it feels pretty sticky and the colors I have tried do not have a good payoff. I wouldn’t buy one but I will use this for sure. I love the neutral color and it is nice that BB included a full size gloss amongst their choices.
Ruffian Nail Lacquer in Ruffian Naked and Ruffian Dressing Room Remover Towlette.
This is my first Ruffian color. I know they get included in BB a lot and I was happy to see this in my box. I love nude colors. They are trendy but sophisticated at the same time. I also like lighter colors because they are more forgiving to nicks and chips. I can’t wait to use this.
Overall, I was super pleased and excited to receive a customized Birchbox. I think there are some flaws with the current set up.
The biggest issue I have is that I can’t review the products for points. At least I don’t think I can! One of the things I love most about BB is their points system. Usually, for every product in your box you can submit a review and earn 10 points. 100 points=$10 and you can redeem the points on products in the BB store. Their points system is seriously amazing and probably the main reason why BB rates so much higher than ipsy for me. Ipsy points are much higher to redeem to the point where I am not sure I am even going to bother submitting reviews this month for my ipsy products. If there were some way to review these five BB products for points I would be so happy!
Secondly, it sounds like there isn’t much selection for the build your own BB. Obviously I can only go by E’s experience, but she wasn’t really impressed and when I asked her if going to the store was worth it, she said not really.
Lastly, the box is $15 as opposed to $10. I get that you pay more for the novelty of making your own box and I would actually gladly pay the $15 if the above mentioned issues were taken care of.
If I am ever in Soho, I will certainly stop in the store and make my own box. I wouldn’t be able to help myself! I do think though that it would be something I would only do once.
Have you been to the Birchbox store? Please share your thoughts!